Leo’z art toys: PEUGEOT's little lions invade the Champs Elysees for Christmas

PEUGEOT has unveiled at the PEUGEOT Avenue Paris its first series of 12 Art toys bearing the PEUGEOT emblem: lions known as Léo’z.

This series developed with PEUGEOT DESIGN LAB, in partnership toy maker ARTOYZ, will be available from November 26th 2014 at the PEUGEOT Avenue Paris just in time for the Christmas holidays.

Over this Christmas period, the EXALT concept car will be exhibited at PEUGEOT Avenue Paris, and there will be a special exhibition of the vehicle's materials: raw steel, shark skin, flecked fabric and newspaper wood.

"ART TOYS", also known as "DESIGNER TOYS", "URBAN VINYL" or "VINYL TOYS" are limited edition figurines. They appeared towards the end of the 1990s in Hong Kong and Japan, driven by artists such as Michael Lau, Kaws, Futura 2000 & James Jarvis.

In 2012, a first exclusive series of 10 lion Art Toys was dreamt up by the PEUGEOT DESIGN LAB designers, drawing inspiration from the brand's emblem and the Onyx  trio: car, bicycle and scooter. These unique creations were exhibited at PEUGEOT Avenue Paris over Christmas 2012.

On the strength of the success of this first series, PEUGEOT DESIGN LAB embarked on the creation of an exclusive and limited series of PEUGEOT Art Toys.

LEO’Z: artists inspired by the PEUGEOT emblem

PEUGEOT DESIGN LAB, in its constant quest for new domains, embarked on this contemporary challenge to create a series of 12 lions, 6 of which were designed by internationally renowned artists: Huck Gee (UK), 64 Colors (USA), Bunka (France), DGPH (Argentina), Tikka NG (Hong Kong), Koralie (France), and the other 6 by the PEUGEOT DESIGN LAB designers: Claire Panel (France), Thomas Josson (France), Damian O' Hara (Ireland), Hossein Borojeni (France), Flora Tai & Guillaume Daniel (France).

Each Art Toy is the fruit of an artistic process,  involving lengthy and painstaking work, drawing inspiration from worlds as diverse as contemporary art, poetry, chemistry, origami, architecture, fashion...These unique objects have adopted the design of the brand's lion soft toy mascot created by Christophe Pialat (France), in order to create a bridge between the grown-ups & kids worlds.

Léo’z Art toys will be sold at PEUGEOT Avenue Paris for €11. Two limited editions have also found their way into this collection. So collectors are set for a challenge….